Wide-format printing has brought more opportunities with new technology since just 2016. Today’s commercial printers are smart, strategic, and savvy machines that are constantly evolving and expanding into wider formats to service more industries. The whole scheme of the printing industry’s landscape has changed.
No longer is signage the only purpose for wide-format printing. It is within this differentiation that the industry continues to grow and expand. The growth rates being reported show the wide-format inkjet printing opportunity growing at an average of about 10 to 12 percent.
Where are these wide-format printing opportunities?
There has been surprisingly enormous growth in the wide-format printing process for packaging applications for single and multiple pass printing. Even the label printing application sector has opened up new opportunities with inkjet and inkjet alternatives. The conversion from analog to digital has created many new opportunities within the corrugated market. Digital equipment lowers barriers so companies can engage within this market. While the corrugated market is new to this technology, early adopters are reporting 25 to 50 percent growth rates in under one year.
The industrial ink sector is an essential part of the new growth and expansion of wide-format printing. It is necessary for printing in high volume, display and non-sign applications. This specific application is quite new, therefore will require substantial upfront research, testing, and experimentation, but there is certainly a long-term, lucrative opportunity in this sector as commercial printers expand into wide-format printing.
Signage in the permanent and temporary textiles industry is a growing sector in wide-format printing that is growing at the exponential rate of 25 to 50 percent, depending on the specialty and the specific market. This arena most specifically involves signage for the interior décor and trade show markets. The window blinds industry is benefiting substantially from digital supply for early adopters of this process.
There are only a handful of digital printing companies branching out into the interior décor market with wide-format printing. This arena is showing high margins of growth that have yet to be computed due to the low numbers of commercial printers that have adopted this process. However, the expectations of growth are not unsubstantiated. Digitally printed wallpaper has shown ample growth in wide-format printing in the interior décor market, which is believed to be only the beginning.
Since the commercial printing market is wildly competitive with their pricing, but the margins are declining, they are seeking more opportunities to expand their businesses. The goal of ever business, just like commercial printing, is to boost their bottom line and improve their process and productivity.
Digital equipment has opened the wide-format sector for commercial digital printers to expand into these venues and others over time. The challenges for growth in this market are mostly due to the lack of companies yet to adopt the technology. As soon as more commercial printers get on board with these new technologies, the margins of growth will become more easily measured, which will result in more companies climbing aboard.